metaphors, an approach in creation and recreation of an architectural work (objective evidence: behshahr industrial group)

recreation (creativity) is undoubtedly one of the important designing bases and a durable, matchless and unique factor which determines distinction, excellence, and elegance of a building in comparison with other buildings; and architecture as one of the manifestations of human life in a special time and place can be a reflection of thoughts, ideas and living method and also represent identity in shape of thought and creativity which is known as creator of architecture work from viewpoint of architecture. firstly reflection of architect’s character in architecture work, then cultural concept of the work and its belonging to a specific social and ideological movement and besides talent and creativity of the artist, the cultural and artistic movements affect drastically on the result of architect’s act who is creator of the art work in form of an architecture event. therefore it can be mentioned that variables of the present research are nominal and qualitative; the dependent variables are also of the same type. the effects of economic, political, social and cultural movements can also be mentioned which are expressed in form of concepts such as tangible and intangible strategies. the present paper attempted to analyze metaphors used in the major building of behsharh industrial group, which is an objective evidence of nader ardalan’s work. the analysis was done in a historical-interpretation method and in qualitative form.